If you own a small online business, chances are you’re looking for ways to help it grow, develop, and increase its value. Especially if you’re looking to sell, increasing its worth is an essential step. There are numerous ways in which you can do this, but one of the most effective ways is to step up your SEO and PPC game.
Nailing the right kind of marketing can give your business a massive boost and land you among the most popular websites in your niche, thus increasing views, engagement, and ad revenues, all of which will contribute to the growth of your business.
How SEO can help grow your business
An SEO campaign is no longer an optional thing you can do for your business, it’s an essential component to the success and survival of your business that you must have. In its absence, you are very likely to find that your competitors will surpass you. Especially in very crowded niches, a significant SEO investment is wholly necessary for an even bigger return.
- SEO increases your conversion rate
Because you’re using precise and targeted keywords, that will help direct genuine traffic towards your page, and not just random users. That means that more potential customers will wind up on your page, and you will see a much higher conversion rate.
- Your search engine ranking improves
Probably the most obvious and significant improvement that SEO makes for your business is that it bumps your search engine ranking. That means that your site will show up among the first few results on search engines, instead of being buried all the way on page 12. That makes a drastic difference in the number of clicks you get and your traffic rate and consequently, your conversion rate.
- Audiences are exposed to your brand
And since your website is now showing up among the first few results on Google, more people will become aware of your brand. That kind of visibility can be invaluable because it places you at the forefront of people’s minds as a major player in your niche. Next time they’re looking for a company that offers similar products or services, they’ll remember you, instead of going to competitors.
How PPC can help grow your business
PPC (Pay Per Click) is one of the easiest ways to help your business get a boost. That is because it’s mostly passive and very much operates on a “set it and forget it” type of system. All you really have to do is set up the campaign, and soon, you’ll start seeing the results.
- It allows you to test keywords
Setting up PPC campaigns is a great way to test out keywords and see which ones work for your business and which don’t. What keywords are the most popular? Which ones don’t really drive traffic? You are given accurate data on the performance of your keywords, which is invaluable information, in the long run.
- It only requires a small investment
In business, you have to spend money if you want to make money, and while some growth opportunities require a larger investment, PPC is actually a pretty good deal. You’ll only be paying a few quid per click (depending on what your business is and how much profit you stand to make), so while you’ll be paying £50-£100 for a few dozen clicks, you’ll also convert some of those clicks into paying clients, which will bring in more revenue.
- It enables you to advertise your business to new audiences
Online or offline, it’s impossible to reach everyone, but a good PPC campaign not only exposes your business to new audiences, it ensures potential customers are viewing your ads precisely at the time when they are seeking services in your niche. That not only grows brand awareness, but it significantly increases the likelihood of clicks and conversion.
- It works instantly
For most business-growth schemes, you make an investment and you wait a long time for a return. It works, but it’s slow. PPC skips all that waiting and starts working for your business instantly. Because the concept is so simple, there is no more to it than putting your ads online, people clicking, and then converting into customers, thus adding to your revenue.
Practical tips on the best SEO and PPC marketing strategy
How do you actually make sure that you benefit from those advantages? Here are some practical tips on how to implement the best SEO and PPC marketing strategies and ensure your business growth.
- Optimize your website for mobile users
As you may already know, a lot of your viewers are visiting your page on mobile devices, because that’s the way we consume online content, nowadays. That’s why you should make sure that your site is optimized for mobile in order to offer your mobile users a seamless experience.
- Look into methods to increase the value of your SEO
Implementing an SEO campaign isn’t enough; it also needs to be done right, in order to improve value. Keep in mind the importance of personalizing your strategy, creating high-quality content, social media, and SEO training when it comes to ensuring that your SEO strategy is working for you.
- Choose quality over quantity
Thinking that you need as many pages as possible stuffed with as many keywords as possible is one of the most common SEO mistakes businesses make. That is because in the past, SEO was all about how many keywords you managed to fit in, but nowadays, it’s more about the quality of your pages.
- Work on design
In addition to offering amazing services and creating great quality content for potential customers to read, you also want to make your website as attractive as possible. Every once in a while, revisit the design and interface; the site should be as easy to navigate as possible and genuinely pleasant to read. The more people enjoy your website, the more time they’ll spend on it and the more they’ll come back.
If you’re planning on selling and you’re concerned about increasing value, the easiest way to do it is by setting up some great SEO and PPC campaigns. Together, SEO and PPC can transform the way you do your marketing, significantly grow your business and increase your overall worth.
Ranking higher, raising brand awareness, bringing in more traffic, and increasing your conversion rate all contribute to your company’s worth, especially as a small business trying to carve out space in your niche. With a few tips, you can make sure that your campaigns have an overwhelmingly positive effect on your revenue and on your worth.