April 2024

short-form video content for marketing purposes

What is short form Video content?

Short-form video content refers to videos that are typically brief in duration, ranging from a few seconds to several minutes. Long-form videos may span hours or even feature-length films. But short-form videos are concise, impactful, and designed to capture viewers’ attention quickly. Common examples of short-form content include TikTok videos, Instagram Stories, Snapchat Snaps, and […]

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Micro-influencers in digital marketing

The Rise of Micro-Influencers in Digital Marketing

Micro-influencers in digital marketing are emerging as the new champions of brand advocacy. Gone are the days of mega-celebrities dominating influencer marketing; today, it’s the relatable faces and voices of micro-influencers that are capturing the hearts and minds of audiences worldwide. In this blog post, we’ll delve into the phenomenon of micro-influencers, exploring their rise

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