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short-form video content for marketing purposes

What is short form Video content?

Short-form video content refers to videos that are typically brief in duration, ranging from a few seconds to several minutes. Long-form videos may span hours or even feature-length films. But short-form videos are concise, impactful, and designed to capture viewers’ attention quickly. Common examples of short-form content include TikTok videos, Instagram Stories, Snapchat Snaps, and […]

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User-Generated Content

What is User-Generated Content? How to use it?

In the dynamic landscape of digital marketing, one term that has gained immense traction is “User-Generated Content” (UGC). This phenomenon has reshaped the way businesses connect with their audience, fostering a sense of community and authenticity. In this comprehensive guide, we’ll explore the essence of user-generated content, its benefits, how it can be effectively used,

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